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Don’t Rely on Just Cameras – AI Can Help You Perfect Operations

video analytics

Hoosier Security is committed to providing cutting-edge security solutions that are useable and effective. We know that security is a top priority for businesses and organizations, especially our clients, and we know that video analytics are becoming more and more key to solutions that actually show measurable improvements. Effective video analytics can change the game and help take your security measures to the next level. In this post, we’ll explore how video analytics enhances your operations and why you shouldn’t rely on just cameras alone.

Video cameras have been a staple of security systems for decades, we see them everywhere and are used to them being part of any business landscape. Cameras provide a visual record of events and help deter criminal activity, but historically have been limited to telling us what already happened, and not alerting us when something is currently happening. Traditional cameras alone have limitations. They require constant monitoring by security personnel, which can be costly and time-consuming. They also produce a large volume of video footage that needs to be reviewed to identify potential security threats.

This is where video analytics comes in. Video analytics is a technology that uses artificial intelligence (AI) to analyze video footage in real-time to determine if there is something to be concerned about happening right now. It can detect and identify objects, people, and behaviors, and can alert security personnel to potential security threats. Video analytics can also help improve operational efficiency and reduce costs by automating tasks that would otherwise require human intervention.

Here are some ways that video analytics can enhance your security operations:

  1. Object detection: Video analytics can detect and identify objects in real-time, such as vehicles, people, and animals. This can be useful for detecting suspicious behavior, such as a person loitering in a restricted area or a vehicle parked in an unauthorized location. This is a huge improvement over traditional pixel-based motion detection.

  2. Facial recognition: Video analytics can also recognize faces and match them against a database of known individuals. This can help identify potential security threats, such as a person on a watchlist or a former employee who should no longer have access to the premises, or to alert when certain people are seen in areas where they should not normally be.

  3. Crowd management: Video analytics can trigger alerts based on crowd or individual behavior and detect abnormal patterns, such as overcrowding or sudden changes in movement, including the persons or groups direction of travel. This can help improve safety and security in public spaces, such as airports, stadiums, and shopping malls, but also can be used to prevent simple infractions like overnight dumpster-diving.

  4. Heat mapping: Video analytics can create heat maps of areas that receive the most foot traffic, which can help you identify places that require additional security or surveillance.

  5. Automated alerts: Video analytics can automatically alert security guards to potential threats, such as a person entering a restricted area or a vehicle driving the wrong way. This helps reduce response times and improve overall security.

In addition to enhanced security benefits, video analytics can greatly improve operational efficiency and reduce costs. Here are some examples:

  1. Traffic management: Analyze traffic patterns and get real-time data on congestion to improve the flow of traffic.

  2. Retail analytics: Track customer behavior in stores and get insights on customer preferences and buying habits. This helps retailers optimize store layouts and improve the customer experience.

  3. Energy management: Detect energy waste in buildings and get insights on ways to optimize energy consumption. Ultimately, reducing your energy costs and improving upon sustainability.


While video analytics used to be an expensive proposition, costs have come down considerably, while accuracy and effectiveness have gone up. Video analytics are now considered an essential part of any surveillance system to enhance security, improve operational efficiency, and reduce costs. While cameras are a vital component of any security system, they are not reliable alone. Video analytics provide key insights and automate tasks that would otherwise require human intervention. If you’re interested in learning more about video analytics and how it can benefit your organization, please contact us at Hoosier Security.

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